Privacy Policy
Last updated: October 2026
1. Who We Are
Melbourne Realty is an independent residential real estate brokerage proudly serving buyers and sellers across Brevard County and Florida's Space Coast since 1963.
2. Information We Collect
We collect personal information directly from you when you interact with our website, submit requests, or communicate with our brokerage. Specifically, we collect information through the Contact ("Get in Touch") form on our homepage and the Home Valuation form on the Sell Your Home page:
- Your name, email address, and phone number
- Property address and home specifications (for valuation requests)
- Inquiry type and message details you provide
- Your optional SMS opt-in checkbox answer
In addition, our systems automatically collect basic technical data when you browse our website, such as your browser type, device information, operating system, IP address, and pages visited.
3. How We Use It
We use the information we collect to:
- Respond promptly to your inquiries and real estate questions
- Prepare and provide accurate, comparative home valuations
- Share relevant information about buying or selling property on the Space Coast
- Send market updates, property alerts, or newsletters you specifically ask for
- Operate, maintain, and secure our website and digital systems
4. Sharing of Information
We do not sell phone numbers or personal information. Your privacy is paramount to our brokerage.
Data will not be sold or shared with third parties for marketing or promotional purposes.
Text-messaging opt-in data and consent will not be shared with third parties or affiliates for marketing or promotional purposes.
We may use trusted service providers who assist us in operating our website, managing our customer relationship management (CRM) tools, and conducting our day-to-day business. These providers are granted access to personal data solely to perform services on our behalf and are bound by confidentiality agreements. We may also disclose personal information if required to do so by law, subpoena, or relevant legal process.
5. Text Message (SMS) Terms and Conditions
Consent to receive text messages is optional and is not a condition of purchasing any property, goods or services. Full terms and conditions are available on our SMS Terms and Conditions page.
By providing your phone number and opting in to receive SMS messages from Melbourne Realty, Inc., you agree to the following terms and conditions:
- We use SMS to send replies to your inquiries, appointment and showing reminders, home valuation follow-ups, listing alerts and market updates you request, and other communications related to real estate services.
- You can cancel the SMS service at any time. Just text "STOP". After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time, and we will start sending SMS messages to you again.
- If you are experiencing issues with the messaging program you can reply with the keyword "HELP" for more assistance, or you can get help directly at broker@melbournerealtyinc.com.
- Carriers are not liable for delayed or undelivered messages.
- As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency may vary. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
- If you have any questions regarding privacy, please read our privacy policy (this page) or contact us at the email above.
6. Cookies and Third-Party Services
Our site uses cookies and similar technologies for basic operation, security, and analyzing site usage to enhance your experience.
We also embed third-party services on our pages:
- Flexmls Home Search: Property searching on our site is provided through an embedded Flexmls portal operated by a third party. When you use search tools, your interactions are governed by Flexmls's own terms and privacy policy.
- Google Maps: Interactive maps showing local Space Coast communities and office directions are embedded from Google Maps and are subject to Google's privacy practices.
7. Data Security and Retention
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, alteration, disclosure, or destruction. However, please understand that no method of transmission over the Internet or electronic storage is 100% secure.
We keep your personal information only for as long as needed to fulfill the purposes outlined in this policy, service our client relationship, or meet legal and regulatory obligations.
8. Your Choices
You have control over how your information is used:
- Email Communications: You may unsubscribe from marketing or informational emails at any time by clicking the unsubscribe link at the bottom of the email.
- Text Messages (SMS): You can cancel text messages at any time by texting STOP in reply to any message from us.
- Data Access and Deletion: You may email us at broker@melbournerealtyinc.com to request access to, correct, or delete any personal information we hold about you.
9. Children
Our website and brokerage services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information without parental consent, please contact us and we will promptly remove the information.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our legal requirements or business practices. When changes are made, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
11. Contact Us
If you have questions, comments, or concerns about this Privacy Policy or our data handling practices, please contact our brokerage:
Melbourne Realty

